In the United States alone, SaaS (Software as a Service) sales are estimated to reach $21.3bn in 2015. This is up over 100% from 2010. Indeed, SaaS sales in 2010 were just shy of $10 billion and nearly $14 billion in 2011.
Not since the 2015 General Election in UK, when the polling companies realised the wrong way of gaining electoral insight was asking the same 15 men sat in the pub next door to their offices at 10am every morning for 6 weeks who are you going to vote for? has there been such an apparent dramatic change of thought.
So, what explains the upward trend in SaaS usage?